April 24, 2014

Bye Bye Nokia, You Shall be Remembered

A while ago, I logged into my Google Mail to do a bit of spring cleaning in my Inbox folder when a wild Nokia email appeared:
Hello,
We wanted to share some important information about your data privacy and contracts. 
Nokia currently expects to complete the sale of its Devices & Services business to Microsoft in April 2014. 
With the completion of this transaction, a Microsoft Finnish affiliate* assumes responsibility for your personal data and the contractual relationships for the products and services related to this business. Microsoft cares deeply about your privacy and the protection of your personal data and will continue to collect and use your personal data in the same ways and for the same reasons as Nokia, and you should experience no difference as a result of the sale.
I-It's h-happening

It's surreal to see one of the world's mobile giants being bought and dissolved. Though one can't blame Nokia. They are pretty much forgotten in the phone market. I mean cmpared to their competitor's operating systems and android applications, Nokia got left behind in the race. People are saying that the problem isnt just that, I agree but you should also admit that sticking to Symbian OS contributed a lot to where Nokia is right now. 

In 2011, the then-Google CEO Eric Schmidt had tried convincing the mobile giant to use Android as their primary smartphone platform instead of the Windows Phone. That was like three years ago, and now the android phones have gone a long long way. Nokia already had a strong userbase and it just kills me to imagine the what might have changed if they only listened.

A post in the Official Microsoft Blog stated:
"Today we are excited to share that we have completed the steps necessary to finalize Microsoft’s acquisition of the Nokia Devices and Services business. The transaction will be completed this Friday, April 25, when we’ll officially welcome the Nokia Devices and Services business as part of the Microsoft family. "
Being one of this year's biggest acquisitions, both companies had changes made from the original deal. A few which is that Microsoft will still manage the nokia website and social media sites for up to a year for the benefit of the customers (Nokia would be rebranded anyway so the online marketing will have to stop sooner or later). However they will not acquire Nokia’s Korean manufacturing facility.

As mentioned, Nokia will also be rebranded. It was after a letter to Nokia's suppliers were leaked online saying "...that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy."

Microsoft Mobile Oy

Microsoft Mobile

Jesus Microsoft, be creative for once will you? At least think up a better brand name that could live up to Nokia. That was one brand we all grew up with, it was my mother's first mobile phone, and mine as well. That was the brand we speak because it already have nice picture messages! I remember our class going batshit crazy when a classmate had that new Nokia with colored screen! Everybody borrows a Nokia when we were in fourth grade because we need to beat that high score in Snake and Space Impact. I read the whole Twilight Saga in a Nokia flip phone. We've seen those two hands reaching for each other for a decade.

It reigned in an era Microsoft, I hope you'll give Nokia the justice it deserves. (I know, I'm bitter)

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